Trollbäck’s TED conference opening titles

Trollbäck + Company’s titles for the 2011 TED conference in Edinburgh feature everyday objects, some as big as a plane, some as small as a microbe all rendered as black, shiny 3d shapes that build up in the animation, giving the viewer a shifting cross-seciton view of each object…

Turns out Tom Darracott (whose Kiss Kiss film we featured here on the blog on Monday) isn’t the only moving graphics director interested in shiny looking monochrome renderings of everyday objects. Trollbäck + Company‘s titles for the 2011 TED conference in Edinburgh feature everyday objects, some as big as a plane, some as small as a microbe all rendered as black, shiny 3d shapes that build up in the animation, giving the viewer a shifting cross-seciton view of each object…

Trollbäck + Company has a long history of creating opening sequences for the prestigious TED conferences. For this year’s titles the team explored the relationship between nature and science. The company’s founder and executive creative director, Jakob Trollbäck explains: “Science and exploration help humans understand their lives by dissecting everything they can touch and feel. This dissection can be seen in the sequence as a variety of objects – both man-made and organic – which are sliced to reveal their complex beauty.”

Here at CR, we recognise several of the objects but not all… Can anyone list correctly every single object that appears in the film?

Credits:

President / executive Creative director Jakob Trollbäck
CEO / executive creative director Joe Wright
Executive producer Mike Eastwood
Head of production Erica Hirshfeld
Art director Christina Rüegg
Senior designer / technical director Peter Alfano
Technical director Justin Zurrow
Designer / animator Sean McClintock

The TED 2011 conference is currently running in Edinburgh. For more details, visit conferences.ted.com/TEDGlobal2011/

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