Troy Hyde

It seems we weren’t the only people impressed with Troy Hyde’s work at last year’s St Martins BA Graphic Design degree show. Explosive, the London-based graphic design and advertising agency, also spotted his creative talents at the exhibition and duly hired him

Just over six months later and Hyde is currently working on rebranding the studio and its parent agency, MSC, into one. Not a bad start at all.

“I started working commercially by designing flyers and posters for hip hop DJs while I was on my foundation course at Brighton,” says Hyde. “Whilst at St Martins I began to work freelance for the company Illustrated People, producing T-shirt designs for retail in shops like Top Man. I also worked freelance for the Forster

Company  – a social environmental change company – on a project for the Department for Education and Skills’ drugs awareness campaign, Talk To Frank.”

For this project Hyde was asked to create the main image that would run on a series of sofas set to tour the country promoting the initiative. The word “Frank” is only properly discernable from one viewpoint (Hyde used an overhead projector and spray paint to achieve the effect) implying that the organisation can offer a more truthful “perspective” on drug use.

Hyde’s talent for typography initially attracted CR’s attention at his degree show (a typeface based on the shapes formed by the end of a rolled-up newspaper no less) but he’s equally adept at describing himself through his work, too.

His project, My Shed, graphically represents his creative output since he was four years old. In the form of a book each piece of work featured was reduced to its “average colour” and then listed by saturation, instead of chronologically. In this sense, he says, there’s no hierarchy to the work as each is as important as the next as a building block in his career.


More from CR

Burn My Skateboard

Laser-etched skateboard by Alife
Traditionally, skateboard graphics are either screenprinted or applied using a dye-sublimination process. However, Sydney-based Refill magazine has commissioned a host of designers and illustrators (including Delta, Ben Drury, Genevieve Gauckler, Jim Phillips, Maharishi, Marc Atlan, Marok, Parra, Michael C Place, Mr Jago, Nick Night…) to create designs to be laser-etched onto skateboard decks: each design is created by cutting away the top layer of wood with a laser.
Detail of Alife’s deck
click READ MORE to see / find out more…

We Let You See How a BMW Feels

See How It Feels, the new BMW spot from WCRS, sees Warren du Preez and Nick Thornton Jones bring their fascination with capturing light on film into the realm of moving image. We asked them about the experience

Posters By Post

The Museum Für Gestaltung Zurich’s current show, This Side Up – Konstantin Grcic: Siebdruck, is promoted with this poster by Bonbon
Thanks to Tony Brook of Spin for alerting us to the wonders of the Museum Für Gestaltung Zurich’s rather cool poster subscription service.
Sign up for around £80 a year and, every other month, a lovely surprise will drop through your door – a 128 x 90.5 cm poster by a leading designer promoting the latest show at the Museum…

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency