True North creates new identity for the Boat Race

The historic race on the Thames will unveil a new identity based on the concept of “Where greatness meets”

Saturday March 24 will see the 164th running of the Boat Race, the annual rowing race on the Thames between teams from Oxford and Cambridge universities. Since 2016, the title rights to the race have been donated to Cancer Research UK, whose name has been incorporated into a new identity scheme created by design studio True North.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.

SENIOR DESIGNER

Kings Cross, London

SENIOR ARTWORKER

England, London