True North creates new identity for the Boat Race

The historic race on the Thames will unveil a new identity based on the concept of “Where greatness meets”

Saturday March 24 will see the 164th running of the Boat Race, the annual rowing race on the Thames between teams from Oxford and Cambridge universities. Since 2016, the title rights to the race have been donated to Cancer Research UK, whose name has been incorporated into a new identity scheme created by design studio True North.

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Maidenhead, Berkshire