Twitter and the joy of fresh buns

Poke’s ingenious device ensures pure pastry pleasure

In one of the year’s more fun, and appropriate, applications of Twitter, digital creative agency Poke created Baker Tweet, a hi-tech solution to the perennial problem of timing your visit to the baker’s for the exact moment at which your favourite pastry emerges fresh from the oven. Opposite Poke’s London offices is the Albion Café. Poke installed its prototype on a wall next to the Albion’s oven. Put simply, it’s a bakery-proof box that sends messages wirelessly to Twitter. The device uses a microcontroller board called an Arduino Duemilanove plus a bunch of other electronics, all housed in a robust box with an interface that better suits floury fingers than would a laptop. The bakers can, using an online content management system, sign in to their account and enter whatever produce they want it to feature. These items can then be selected by turning a knob on the Baker Tweet: press a button and a Tweet is sent out to all Albion’s followers announcing the latest batch of biscuits, croissants etc.

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