Two Drifters, a carbon-negative rum based in Devon, is founded on a genuine passion for rum and the environment. Here Design was briefed by the brand to revolutionise its packaging and hero its values, which are grounded in provenance and uncompromising sustainable processes, while delivering a modern, confident and charismatic design.
The inspiration for the design concept arose from the combination of three elements that are unique to Two Drifters: the fun and exuberance of the rum category; the brand’s sustainability credentials; and founders Gemma and Russ Wakeham’s love and passion for Devon. The final creative concept creates a synthesis of these elements through a bright and charismatic aesthetic that reflects the coastal beat of Devon.
The packaging boasts a number of sustainable enhancements, including a 100% compostable seal, labels printed on 95% sugar cane fibre, an FSC wooden top with natural cork, and a beautiful UK-produced bottle with glass 230g lighter than the previous structure.
Here Design also used the front of the bottle to hero the brand’s dedication to the environment and more prominently spread its message of sustainability. Within the foot of the label is stated the amount of carbon the Two Drifters distillery has removed from the atmosphere since the company began, which is currently 16.724 tonnes. This number will be updated with every print run, and for these reasons, the labels are printed in small quantities by a local printer.
Design Studio: Here Design
Creative Partner: Mark Paton
Senior Designer: Hazel Oguz
Design Lead: Connor Davey
Project Manager: Sophie Lee
Head of Words: Francesca Tenenbaum
Production Director: Tom Key
Production Lead: Nate Lally
Photography Credit: Ruth Ward