Nick Asbury and Russell Davies discuss the impact of automation on writing

As brands look to automate customer interactions and even creative processes, writer Nick Asbury and writer/strategist Russell Davies (both humans) discuss some of the implications – in a conversation covering writing, speech, taglines, boat trips and unexpected items in the bagging area.

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects and the best will appear in the Work section of the CR website

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily update of the biggest stories in creativity, as curated by the CR team, delivered direct to your inbox

More from CR

Summoning the demon? How safe are creative jobs from automation?

Despite reassuring research suggesting that creative jobs are safe from automation, AI looks likely to take over much of the more mundane work of designers and art directors. But rather than an existential threat, the optimistic view is that by freeing creative people from drudgery, AI could open the door to exciting new opportunities.

4

I know why the caged bird sings

Duncan Gough makes art from social tech, creating meaningful experiences and even robotic companions. Here, he talks to collaborator Leila Johnston about his desire to use AI to make useless, beautiful things

Delusion & data-driven design

As data and its use becomes ever more central to creative practice, designers must decide who is making the decisions – them or the computer? Francisco Laranjo argues that a thorough understanding of the technical, social and political workings of algorithms and AI are key to the profession’s future

2

Graphic Designer

Twiddle & Co

Design Team Leader

De La Rue