Visitors to Showroom, the University of the Arts London’s gallery space, are now safely guided into the site thanks to a painterly neon sign created by Alphabetical studio…
Last year UAL converted the ground floor of its Holborn headquarters into a new exhibition space but soon after its launch, says Alphabetical’s Tommy Taylor, the gallery realised visitors were having trouble locating the entrance.
Alphabetical’s brief was to create a piece of signage that was also a piece of art. “Something that could appear in the window functioning as a directional aid but also be a creative piece in its own right,” says Taylor.
“Taking inspiration from the themes and artistic mediums regularly appearing in the arts space, we had the idea of bringing paint to life,” he says. “We fabricated a glowing neon paint drip to spell out the way to the gallery entrance to all who passed by.”