While ordering in food can sometimes be seen as the lazy option, these ads for Uber Eats intend to reposition this potential negative into a positive: the art of doing less.

As Uber Eats gets you anything effortlessly – so the ads say – you can therefore live a little better and enjoy spending the extra time you’ve saved on dancing, or sharing a moment with your pet parrot. By being quirky and fun, the campaign stood out in a sector where communications all tend to focus on the same things – speed of delivery and special offers – and so blur into one.

Credits:
Uber Eats: Embrace the Art of Doing Less
Category: Commercials
Entrant: Mother London
Client Lead: Maya Gallego-Spiers, Head of Marketing, Uber Eats UK&I
Senior Brand Manager at Uber Eats UK&I: Romy Moeller
Production Company (TV): Biscuit Filmworks
Director: Andreas Nilsson
Production Company (Social): Biscuit Filmworks
Director: Bine Bach
Post Production: Selected Works
Grade: Hannibal at Bacon via Selected Works
Edit House: The Quarry
Editor: Jonnie Scarlett
Audio: Sam Robson at No8
Music Clearance: Leland Music
Creative Agency: Mother
Chief Creative Officer: Felix Richter
Creative Directors: Martin Rose, David Colman
Creatives: Hannah Tarpey, Alex Sattlecker, Filipe Birck
Strategy Director: Omar El-Gammal
Strategist: Lucy Allen
Designers: Mike Mercer-Brown, Barbara Baraldi
Production Director: Bryony Dellow
Producers: Hannah Tozer, Suzy Macgregor, Tommy Frankau
Business Lead: Nick Owen
Mother: Will Payne