Uber rebrands – but where is it going?

In the first in a new series of CR columns analysing new identity design, creative director James Greenfield looks at Uber’s rebrand and the impact it will have on the company’s audience and its fortunes.

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects and the best will appear in the Work section of the CR website

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily update of the biggest stories in creativity, as curated by the CR team, delivered direct to your inbox

More from CR

DesignStudio rebrands Premier League

The Premier League has launched a new visual identity for the 2016/17 season, with an updated lion icon designed to communicate a new side to the world’s most popular football league

Junior Designer

Consultants in Design
Curious logo
NSPCC logo