Uber rebrands – but where is it going?
In the first in a new series of CR columns analysing new identity design, creative director James Greenfield looks at Uber’s rebrand and the impact it will have on the company’s audience and its fortunes.
In the first in a new series of CR columns analysing new identity design, creative director James Greenfield looks at Uber’s rebrand and the impact it will have on the company’s audience and its fortunes.