Uber’s festive campaign lets car-lovers relive childhood Christmases past

This Christmas Uber users can hail themselves one of the app’s adult-sized toy farm trucks or unicorn-adorned camper vans, as part of a collaborative stunt with DDB Paris

For those of us who get to spend Christmas with someone who is legitimately still allowed to believe in Santa, a child’s love of all things festive is undeniably infectious.

Uber is hoping to tap into a nostalgia for childhood gifts with its latest campaign in Paris, which lets users upgrade their journey to travel in one of the app’s adult-sized toy cars.



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