UEFA Cup Becomes Europa League. Design Industry Quietly Weeps

Behold, the new face of European football. Oh dear god…

europa460.jpg

Behold, the new face of European football. Oh dear god…

UEFA announced today that, as from next season its moribund UEFA Cup competition is to be re-named the Europa League in a desperate attempt to persuade fans to give a damn. And, of course, it has a spanky new logo to show for it.

According to the UEFA PR puff “The new name and logo will help underline the tournament’s special character and unique sporting appeal. The fresh format will encourage teams from emerging countries or lesser-known sides to challenge the old order, and the new identity will seek to reflect that.”

How exactly?

What we have here is a standard-issue 3D shiny sphere marque with some bizarre graphic symbols applied. The effect is somewhat reminiscent of a snooker ball that has been attacked by a particularly vicious moggy. Can anyone tell us how this embodies “unique sporting appeal”?

And as for the typography, words fail us…

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