OK Go picked up the Best Video of the Year at last night’s UK MVA Awards, for the band’s Rube Goldberg-Heath Robinson-Fischli & Wiess-esque video for This Too Shall Pass, directed by James Frost and Synn Labs…

 

The other big winner on the night was Plan B, who won four awards for two videos that form part of a series directed by Daniel Wolfe. The winning videos were Prayin’ (shown above), which picked up the Best Pop Video and Best Art Direction gongs, and Stay Too Long, which was awarded Best Cinematography and Best Styling. Wolfe picked up the Best Director award, while the producer of the videos, Tim Francis, was awarded as Best Producer.

 

The Icon Award was presented by Radiohead’s Ed O’Brien to directing team Hammer & Tongs (Garth Jennings and Nick Goldsmith), for their contribution to music videos over the years. Among their greatest hits are promos for Blur, Supergrass, Fat Boy Slim, REM and Beck. Jennings and Goldsmith have since gone on to direct features, including Hitchhiker’s Guide to the Galaxy, but still continue to make music videos on the side – Jennings’ recent promo for Vampire Weekend’s Cousins is shown above.

 

Here are the the winners in full, complete with the videos, unless the pesky record companies won’t allow embedding…

 

Video of the Year
OK Go – This Too Shall Pass (Rube Goldberg Machine vsn) (EMI)
Director: James Frost, Synn Labs, OK Go
Producer: Shirley Moyers
Commissioner: OK Go

Best International Video
Lady Gaga – Bad Romance (Interscope)
Director: Francis Lawrence
Producer: Heather Heller
Prod co: DNA
Commissioner: Nicole Ehrich, Kathy Angstadt

Best Pop Video in association with Music Week
Plan B – Prayin’ (679 Recordings/Atlantic Records)
Director: Daniel Wolfe
Producer: Tim Francis
Prod co: Partizan
Commissioner: Tim Nash

Best Dance Video (embedding disabled)
Hot Chip – I Feel Better (Parlophone)
Director: Peter Serafinowicz
Producer: Tamsin Glasson
Prod co: Colonel Blimp
Commissioner: James Hackett

Best Urban Video in association with Aimimage
Jay Z ft. Swizz Beatz – On To The Next One (Atlantic Records)
Director: Sam Brown
Producer: Jeremy Sullivan
Prod co: Flynn Productions/DNA
Commissioner: David Saslow

Best Rock Video
OK Go – This Too Shall Pass (Rube Goldberg Machine vsn) (EMI)
Director: James Frost, Synn Labs, OK Go
Producer: Shirley Moyers
Commissioner: OK Go

Best Indie/Alternative Video in association with 3 Mills Studios
Charlotte Gainsbourg ft. Beck – Heaven Can Wait (Because Music)
Director: Keith Schofield
Producer: Nick Diaz, Jules Dieng
Prod co: Caviar, El Niño
Commissioner: Nathalie Canguilhem

Best Budget Video – Rock, Indie, Alternative
Sour – Hibi No Neiro (Neutral Nine)
Director: Masashi Kawamura, Hal Kirkland, Who-fu (Magico&Masayoshi)
Prod co: Zeolot/Neutral Nine
Commissioner: Takeshi Matsuhashi/Neutral Nine/Sour

Best Budget Video – Pop, Dance, Urban
Example – Watch The Sun Come Up – Devil’s Gun Zeitgeist Remix (Data)
Director: Ben Newman
Producer: Annabelle Marshall, Ben Newman
Prod co: US3 Productions
Commissioner: Katie Collard

Best Animation in a Video (embedding disabled)
Gorillaz – On Melancholy Hill (Parlophone)
Animation: Jamie Hewlett & Pete Candeland
Director: Jamie Hewlett & Pete Candeland
Producer: Cara Speller, Debbie Crosscup
Prod co: Zombie Flesh Eaters/Passion Pictures

Best Art Direction in a Video
Plan B – Prayin’ (679 Recordings/Atlantic Records)
Art Director: Sam Tidman
Director: Daniel Wolfe
Producer: Tim Francis
Prod co: Partizan

Best Cinematography In A Video in association with Panalux (embedding disabled)
Plan B – Stay Too Long (679 Recordings/Atlantic Records)
DoP: Lol Crawley
Director: Daniel Wolfe
Producer: Tim Francis
Prod co: Partizan

Best Editing in a Video
Jay-Z ft Swizz Beatz – On To The Next One (Atlantic Records)
Editor: Amanda James
Director: Sam Brown
Producer: Jeremy Sullivan
Prod co: Flynn/DNA

Best Styling in a Video (embedding disabled)
Plan B – Stay Too Long (679 Recordings/Atlantic Records)
Stylist: Hannah Edwards
Director: Daniel Wolfe
Producer: Tim Francis
Prod co: Partizan

Best Visual Effects in a Video in association with BEAM
Audiobullys – Only Man (Three Size Group/Cooking Vinyl)
VFX: Mathematic Studio
Director: Jonas & Francois
Producer: Jules Dieng
Prod co: El Niño

The Innovation Award in association with Shots
The Johnny Cash Project
Johnny Cash – Ain’t No Grave (American Recordings)
Director: Chris Milk
Prod co: Radical Media
Commissioner: Rick Rubin

Best Live Music Coverage
The Prodigy – Take Me To The Hospital (Live at Milton Keynes Bowl)
Director: Paul Dugdale
Prod co: Family Values/Agile Films
Commissioner: John Fairs

Best Music Ad – TV or Online
Dizzee Rascal – Tongue N’ Cheek
Director: Chris Boyle
Prod co: JJ Stereo
Commissioner: Ian Dutt

Best Director in association with Promo News
Daniel Wolfe
Best New Director in association with Locomotion
Ben Newman
Best Producer in association with Rushes
Tim Francis
Best Commissioner in association with IMD Fastrax
Ross Anderson
The Icon Award
Hammer & Tongs

More info on the UK MVAs can be found here.