At a time when most music video budgets are reserved for big-name artists, it’s encouraging to see newcomers like Mette having such an impact at this year’s UK MVAs. The artist took home three awards for her debut promo Mama’s Eyes, including the coveted video of the year gong, along with best international pop video, and best editing.
Shot by Camille Summers-Valli – the director behind videos for Badbadnotgood and ads for the New York Times and Heinz – Mama’s Eyes clever splices together visually striking shots of Mette performing with the artist’s home videos, old Hollywood dance films, and shots of wild animals and political protests.
Aube Perrie won the best director award this year, also claiming best UK pop video for Harry Styles’ Music For A Sushi Restaurant, which entertainingly stars the singer as a half-man, half-squid, as well as best international rock video for The Hives’ Bogus Operandi.
It was a big night overall for Pulse Films, the production company which reps Perrie, with the team taking home the best production company gong and two other Pulse directors also winning awards.
Oscar Hudson took the best UK dance/electronic video title with his off-the-wall promo for James Blake’s Big Hammer, while emerging talent Tom Emmerson (who features in CR’s New Talent issue this year) claimed the best UK hip hop/grime/rap video for AntsLive’s Number One Candidate.
British directing duo Dom&Nic (aka Dominic Hawley and Nic Goffey) were also honoured with the Icon Award for their outstanding achievement in music videos, having worked with everyone from the Chemical Brothers to Robbie Williams over the last three decades.