It’s difficult for massive corporations to appear human. But this is where advertising can come in, as this ridiculously sweet ad for Amazon Prime shows.
Set to Wand’rin’ Star by Lee Marvin, it tells the poignant tale of a man and his injured dog, and even manages to successfully slot in a product demo without it seeming awkward. Nice work.
Agency: Joint London
Creative director: Damon Collins
Creatives: Algy Sharman, Al Brown
Director: Kevin Thomas