UNICEF spot by Krow

Charming ad charting the joyous impact the arrival of a sports pitch-marking machine has on some of South Africa’s largest townships

“We were asked to produce a commercial on behalf of UNICEF, UK Sport and the British Council,” explains director Alex Turner of his charming spot which shows the joyous impact that the arrival of a white line-painting machine has on some of South Africa’s largest and poorest townships – as suddenly there are football pitches to be played on and running tracks to compete on.

The film will be used to engage potential funders to support International Inspiration, the name of a new initiative that aims to positively effect the lives of millions of the most vulnerable children in the world through sport.

Agency: Krow.
Creatives: John Gledstone, Liam Gibson.
Director: Alex Turner.
Production company: Infinity Productions


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