UNICEF spot by Krow

Charming ad charting the joyous impact the arrival of a sports pitch-marking machine has on some of South Africa’s largest townships

“We were asked to produce a commercial on behalf of UNICEF, UK Sport and the British Council,” explains director Alex Turner of his charming spot which shows the joyous impact that the arrival of a white line-painting machine has on some of South Africa’s largest and poorest townships – as suddenly there are football pitches to be played on and running tracks to compete on.

The film will be used to engage potential funders to support International Inspiration, the name of a new initiative that aims to positively effect the lives of millions of the most vulnerable children in the world through sport.

Agency: Krow.
Creatives: John Gledstone, Liam Gibson.
Director: Alex Turner.
Production company: Infinity Productions

krowcommunications.com

More from CR

ISTD Lecture: Wim Crouwel

The ISTD has announced a new series of lectures, the first of which is quite a coup: Wim Crouwel on 3 June…

London Life

In its brief but stormy existence, the David Hillman-designed London Life magazine epitomised the Swinging 60s

S43: A Bauhaus classic

To mark the 90th anniversary of the founding of the Bauhaus school and their own 190th anniversary, Thonet is producing a special edition of Mart Stam’s s43 chair

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency