Uniform’s World Cup creative challenge

Creative agency Uniform is enlisting 32 artists, designers and creatives – one from each competing country – in 32|64|90, a World Cup challenge. Each participant will be asked to create an original work in response to each of their country’s games within 90 minutes of the final whistle

Creative agency Uniform is enlisting 32 artists, designers and creatives – one from each competing country – in 32|64|90, a World Cup challenge. Each participant will be asked to create an original work in response to each of their country’s games within 90 minutes of the final whistle

“After each match the artworks by the two competing countries will be presented side by side online at 326490.com, documenting how each team’s performance and fortunes during the match have inspired their artwork,” Uniform say. “Match by match, in victory and defeat, triumph and disaster, the collected images from the 64 matches in the tournament will provide a unique creative expression of the ‘World Cup muse’ as it has visited each team, each country and each creative.”

Lance Wyman will be representing the US, with Apple’s senior designer, Joao Perez, representing his home nation of Brazil and Dragon 76 Japan. However, Uniform still need participants from some of the other competing nations. If you would like to be involved, please email hello@326490.com naming your country and linking to examples of your work.

A limited editon book and prints of the works will be sold in aid of UNICEF.

More here

 

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