Uniqlo, Polo print campaign

MP Creative’s latest project for Uniqlo focuses on the wide variety of differ­ent coloured polo shirts available at the Japanese retailer’s stores

The New York studio is responsible for the global creative direction of the Uniqlo brand, as was discussed in our feature from cr January.

This new ad campaign will run in print and on outdoor sites during June and July in the UK. It mirrors the style of product shots that appear in the current issue of Uniqlo Paper, the free in-store magazine produced by mp Creative for Uniqlo and also featured in cr January.

All we can say is that set designer Liesbeth Abbenes must have a very good iron.

Agency: MP Creative
Creative director: Markus Kiersztan
Art director: Ben Sandler 
Copy: Matt Eberhart
Photography: Maurice Scheltens
Set design: Liesbeth Abbenes
Retoucher: Jan Hibma


 

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