Uniqlo’s John C Jay on the power of thoughtfulness

John C Jay joined Fast Retailing, the company behind Uniqlo, in late 2014. Formally a global creative director and partner at Wieden + Kennedy, the move sees him make the switch from creative to client, and reignites a relationship with the retailer that began back in the late 1990s. Here, we talk to Jay about his past two years at the company, and how he is slowly and carefully implementing creative changes, which are already coming to fruition within new flagship stores in London, New York and Toronto

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.