Universal Everything lights up new Milan store

Universal Everything has created a series of seven digital artworks for Milan’s new Excelsior department store…

Universal Everything has created a series of seven digital artworks for Milan’s new Excelsior department store…

The store, designed by architect Jean Nouvel, is situated in the heart of Milan’s famous Galleria del Corso arcade and has ribbon-like LED screens encompassing every floor in such a way that they are visible through the windows of the store.

“Our digital artworks flow in and out of the internal structure and sync between the floors to create a dynamic visual canvas,” says Universal Everything. “The range of subtle to vibrant artworks look equally stunning from inside or outside the store.” Here’s a video showing the artworks in action:

Excelsior Department Store from Universal Everything on Vimeo.

And some photography of the store by James Medcraft:

Creative director Matt Pyke
Animation Chris Perry at Universal Everything / Thomas Traum
Design Sam Renwick at Universal Everything
Producer Philip Ward

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