Universal Everything lights up new Milan store

Universal Everything has created a series of seven digital artworks for Milan’s new Excelsior department store…

Universal Everything has created a series of seven digital artworks for Milan’s new Excelsior department store…

The store, designed by architect Jean Nouvel, is situated in the heart of Milan’s famous Galleria del Corso arcade and has ribbon-like LED screens encompassing every floor in such a way that they are visible through the windows of the store.

“Our digital artworks flow in and out of the internal structure and sync between the floors to create a dynamic visual canvas,” says Universal Everything. “The range of subtle to vibrant artworks look equally stunning from inside or outside the store.” Here’s a video showing the artworks in action:

Excelsior Department Store from Universal Everything on Vimeo.

And some photography of the store by James Medcraft:

Creative director Matt Pyke
Animation Chris Perry at Universal Everything / Thomas Traum
Design Sam Renwick at Universal Everything
Producer Philip Ward

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI’s Uncanny Valley, a review of the Barbican’s Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.

Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (laura.mcqueen@centaur.co.uk) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

Hat-trick puts Horniman in new bracket

South London’s intriguingly eclectic Horniman Museum and Gardens has a new mark and identity system, based on the bracket symbol, courtesy of Hat-trick

Degree Shows 2012 RCA Visual Communication

Last year I left the Royal College of Art show feeling disappointed: this year the Visual Communications element of the show felt similarly underwhelming, not because of the work, but because of the way it was shown…

Opinion: UAL identity

Pentagram’s new identity for the University of the Arts London effectively solves the problems of its ‘starry’ predecessor, but at a time when academia is changing fundamentally, its corporate ascetism misses the opportunity to inspire and to reflect new relationships

Artworker

NAO (National Audit Office)