The store, designed by architect Jean Nouvel, is situated in the heart of Milan’s famous Galleria del Corso arcade and has ribbon-like LED screens encompassing every floor in such a way that they are visible through the windows of the store.
“Our digital artworks flow in and out of the internal structure and sync between the floors to create a dynamic visual canvas,” says Universal Everything. “The range of subtle to vibrant artworks look equally stunning from inside or outside the store.” Here’s a video showing the artworks in action:
And some photography of the store by James Medcraft:
Creative director Matt Pyke
Animation Chris Perry at Universal Everything / Thomas Traum
Design Sam Renwick at Universal Everything
Producer Philip Ward
CR for the iPad
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CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI’s Uncanny Valley, a review of the Barbican’s Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.
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