US insurance group MetLife rebrands – and parts ways with Snoopy

US insurance group MetLife has launched a new logo, strapline and design system in the first major change to its branding for more than 30 years. The rebrand forms part of a wider strategy to put customer experience at the heart of the business – and sees the brand drop its famous mascot, Snoopy

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week