UVA designs new onedotzero identity

United Visual Artists have designed the 2011-12 identity for the onedotzero festival. The identity will be used as a trailer and introductory film for onedotzero events, and UVA will also present an installation, titled Horizon, at the BFI Southbank during the festival, which takes place in London from November 23-27.

United Visual Artists have designed the 2011-12 identity for the onedotzero festival. The identity will be used as a trailer and introductory film for onedotzero events, and UVA will also present an installation, titled Horizon, at the BFI Southbank during the festival, which takes place in London from November 23-27.

Shot in an industrial setting using red lazer technology, the identity is reminiscent of UVA’s Speed of Light immersive installation which was staged at the Bargehouse on London’s South Bank last year and commissioned by Virgin Media. According to the press info, the new Horizon installation (which will be shown in November during the festival) will “artificially provide the visitor with a personal horizon”. “Through a narrow slit, data is projected onto the visitor’s retina,” it continues. “A one-dimensional approach to onedotzero’s screen based nature, the work deconstructs the medium to a single scan line.” Sounds fun.

This is the 15th year of onedotzero, a festival that is renowned for showcasing new exciting work in digital and moving image. As ever, this year’s event includes numerous showcases, workshops and panel sessions, along with special feature film previews including screenings of Tatsumi and The Spirit of Apollo. There will also be a special edition of the Bug music video night, showing a retrospective of Björk’s promos. Book quick to get ahead of the crowds at onedotzero.com.

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