V&A: Creativity. It’s What Makes Us commercial direction

Category: Directing; Entrant: Park Pictures

The V&A Museum in London is a shrine to creativity, with its remit spanning the entirety of human creation: anything made by a human hand could find itself a place there. It is this idea that forms the basis for this short film, created by ad agency adam&eveDDB, directed by Georgia Hudson and featuring choreography by Max Cookward.

Designed to attract more young visitors to the museum, the film offers an unlikely tour of the building and some of its key exhibits via the perspective of a mannequin, which comes to life after soaking up the wondrous examples of creativity in the V&A.

V&A: Creativity. It’s What Makes Us
Category: Directing
Entrant: Park Pictures
Client: V&A
Head of Integrated Marketing & Insight: Sophie Rouse
Brand/Campaign Lead: Alex Webb
Marketing Assistant: Lisa Bull
Marketing Officer: Polly Bussell
Filming & Location Hire Manager: Rachel Lloyd
Agency: adam&eveDDB
Creative Director: Mark Shanley
Creatives: Edward Usher, Xander Hart
Account Director: Alex Murray
Account Manager: Foula Schanche
Producers: Kreepa Naisbitt, Sally Patterson
Production Company: Park Pictures
Director: Georgia Hudson
MD/Executive Producer: Fran Thompson
Head of Sales & Marketing: Bethany Reilly
Line Producer: Kelly Brown
Production Manager: Fred Deedes
Hero Dancer: Max Cookward
Choreographer: Magnus Westwell
Dancers: Iona McGuire, Tania Dimbelolo, Emma Belabed, Pierre Bardot