Rider Stories was created by photographer Olya Oleinic for Dutch e-bike company VanMoof, and presents a visual narrative about the citizens of Amsterdam and their use of bikes within the city. Real Amsterdam-dwellers were cast for the shoot and asked to take the team to the places they love the most.
The project was shot on the go, challenging the traditional approach to producing a shoot where every location and scenario is pre-scripted. The result was the documentation of genuine moments, occasionally fast and blurred, others slow and dreamy.
Agency/producer: VanMoof, Samara van der Valk
Creative: Jamie Mcintyre
Executive producer: Rosie Donoghue
Production manager: Asli Bildirici
Stylist: Hannah van Well
Hair/makeup: Kathinka via Unspoke
Light assistants: Jur Oster, Arash Fatehi
Casting director: Lisa Dymph
Retoucher: Olya Oleinic
Cast: Maurice & Liesbeth, Frederique, Kareehm, Martien, Lou-Lou, Spike