V&A’s membership campaign

Rose Design has worked with street photographer Nick Turpin and copywriter Jim Davies to create a poster campaign extolling the benefits of membership at London’s Victoria and Albert Museum (V&A)…

Rose Design has worked with street photographer Nick Turpin and copywriter Jim Davies to create a poster campaign extolling the benefits of membership at London’s Victoria and Albert Museum (V&A)…

The posters all feature full bleed black and white shots by Turpin of visitors enjoying exhibits and objects from the V&A’s vast trove of historical artifacts. A succinct headline (penned by Davies) appears in colour at the top of each poster that is matched by the colour of an oversize, slightly transparent V&A logo that occupies the bottom half of of the poster:

“The V&A brand is known the world over, and yet the visitor experience in the museum is a very personal one,” says Rose Design’s creative partner Simon Elliott of the work. “There’s so much to explore, enjoy and inspire… [and] we wanted to capture this in a series of little stories which convey the quintessentially British nature of the V&A, with wit and elegance,” he continues. “Consequently, we knew who we wanted to work with us on the campaign from the start, to help create a bold and confident visual identity that the Membership team can own within the V&A brand.”


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