Inspired by the core values of the Vestiaire Collective brand – a high-end fashion resale platform that prioritises sustainability and circularity – this print campaign introduces a fashionable set of brand spokespeople created entirely from pre-loved clothes.

The campaign sets out Vestiaire Collective’s new brand philosophy with the rallying cry, ‘Long Live Fashion’, expressing the brand’s love of fashion and desire to make it live forever.

The puppets aim to reflect the different kinds of fashionistas you’d find on Vestiaire Collective, with each one as lovingly crafted as the luxury items you’d find on the website. They were then shot alongside models for the campaign by fashion photographer Campbell Addy.

Credits:
Vestiaire Collective: Long Live Fashion
Category: Print
Entrant: Droga5 London
Client: Vestiaire Collective
VP, Marketing and Branding: Vanessa Masliah
Head of Brand: Raphaël Bittner
Creative Director: Valentin Lefevre
Agency: Droga5 London
Chief Creative Officer: David Kolbusz
Executive Creative Director: Shelley Smoler
Creatives: Ashley Hamilton, Sara Sutherland
Head of Production: Peter Montgomery
Producer: Jessie Gammell
Art Buyer: Katerina Gharraph
Senior Assistant Producer: Manon Rees
Design Director: Stephanie McArdle
Senior Designers: Stephen Taylor, Alasdair Griffiths
Head of Studio: Tim Larke
Head of Strategy: Damien Le Castrec
Strategy Director: Francesca Zedde
Joint Managing Director: Rebecca Lewis
Senior Account Manager: Matt Brown
Photographer: Campbell Addy
Production Company: CLM
Executive Producer: Thu Nguyen
Producers: Cai Lunn, Teodora Budimir
Talent: Goi Manase, Jess Maybury, Dahan Phuong Oanh
Stylist: Sam Ranger
Set Design: Afra Zamara
Casting: Mischa Notcutt
Hair: Virginie Moreira
Makeup: Ammy Drammey
Puppet Makers: Puppets Magic
Puppeteers: Kim Scopes, Douglas Rutter