Created to emphasise Vestiaire Collective’s position as a high-end fashion resale platform that prioritises sustainability and circularity, this campaign takes a light-hearted approach, starring a set of brand spokespeople created entirely from pre-loved clothes.

The characters were all crafted with the luxury items you’d find on the website, and the overall campaign – which has also won a print honourable mention in the Annual Awards – was shot by fashion photographer Campbell Addy.

The puppets were treated just like real people, with real personas, each bringing their own story to the shoot. The typography used nods to this idea of a collective of differences, while the colour palette stylishly complements the brand’s signature orange, giving a richness to the images.

Credits:
Vestiaire Collective: Long Live Fashion
Category: Art Direction
Entrant: Droga5 London
Client: Vestiaire Collective
VP, Marketing and Branding: Vanessa Masliah
Head of Brand: Raphaël Bittner
Creative Director: Valentin Lefevre
Agency: Droga5 London
Chief Creative Officer: David Kolbusz
Executive Creative Director: Shelley Smoler
Creatives: Ashley Hamilton, Sara Sutherland
Head of Production: Peter Montgomery
Producer: Jessie Gammell
Art Buyer: Katerina Gharraph
Senior Assistant Producer: Manon Rees
Design Director: Stephanie McArdle
Senior Designers: Stephen Taylor, Alasdair Griffiths
Head of Studio: Tim Larke
Head of Strategy: Damien Le Castrec
Strategy Director: Francesca Zedde
Joint Managing Director: Rebecca Lewis
Senior Account Manager: Matt Brown
Photographer: Campbell Addy
Production Company: CLM
Executive Producer: Thu Nguyen
Producers: Cai Lunn, Teodora Budimir
Talent: Goi Manase, Jess Maybury, Dahan Phuong Oanh
Stylist: Sam Ranger
Set Design: Afra Zamara
Casting: Mischa Notcutt
Hair: Virginie Moreira
Makeup: Ammy Drammey
Puppet Makers: Puppets Magic
Puppeteers: Kim Scopes, Douglas Rutter