Just, Mark Ronson featuring Alex Greenwald, directed by Jim Canty
Producer, remixer and horns-fancier Mark Ronson has released a new video for his jaunty cover of Radiohead’s Just (the first video, for the 2006 release of Ronson’s version of the track, can be seen here). But this time he hasn’t just stopped at remixing the song, but has also attempted a witty pastiche of Jamie Thraves’ iconic video for the original version, shown below. Skip past 45 seconds or so of Ronson demonstrating his musical prowess by playing lots of instruments and we re-join Thraves’ perplexing street scene of fallen businessman.
Just, Radiohead, directed by Jamie Thraves
Directed by Jim Canty, the promo is nicely shot and the idea of video remixes is quite an appealing one, but we can’t help wondering if this one couldn’t have been done a bit better. Instead of adding anything witty and new to Thraves’ captivating promo, it feels like a half-hearted in-joke with the video (and perhaps also the song..?) lacking any of the power or venom of the original. But perhaps we are being fuddy-duddy purists and taking it all a bit seriously?