Video remixing

Just, Mark Ronson featuring Alex Greenwald, directed by Jim Canty
Producer, remixer and horns-fancier Mark Ronson has released a new video for his jaunty cover of Radiohead’s Just (the first video, for the 2006 release of Ronson’s version of the track, can be seen here). But this time he hasn’t just stopped at remixing the song, but has also attempted a witty pastiche of Jamie Thraves’ iconic video for the original version, shown below. Skip past 45 seconds or so of Ronson demonstrating his musical prowess by playing lots of instruments and we re-join Thraves’ perplexing street scene of fallen businessman.


Just, Mark Ronson featuring Alex Greenwald, directed by Jim Canty

Producer, remixer and horns-fancier Mark Ronson has released a new video for his jaunty cover of Radiohead’s Just (the first video, for the 2006 release of Ronson’s version of the track, can be seen here). But this time he hasn’t just stopped at remixing the song, but has also attempted a witty pastiche of Jamie Thraves’ iconic video for the original version, shown below. Skip past 45 seconds or so of Ronson demonstrating his musical prowess by playing lots of instruments and we re-join Thraves’ perplexing street scene of fallen businessman.


Just, Radiohead, directed by Jamie Thraves

Directed by Jim Canty, the promo is nicely shot and the idea of video remixes is quite an appealing one, but we can’t help wondering if this one couldn’t have been done a bit better. Instead of adding anything witty and new to Thraves’ captivating promo, it feels like a half-hearted in-joke with the video (and perhaps also the song..?) lacking any of the power or venom of the original. But perhaps we are being fuddy-duddy purists and taking it all a bit seriously?

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Schweppes Short Film Festival

Still from Consequence, directed by Noah Marshall. Click through to main story to see full film
CR has stumbled upon this rather fine selection of short films a little late but thought we’d put them up on the blog in case you’d missed them too. Created by New Zealand agency Publicis Mojo for Schweppes towards the end of last year, the films are part of a new campaign to reposition Schweppes as a soft drink for adults.
Perhaps with the success of the branded content BMW films in mind, the agency devised the concept of a Schweppes Short Film Festival, with five directors from The Sweet Shop asked to create films aimed at ‘a mature audience’. The resulting shorts are a mixture of the darkly comic and the provocative, and are shot in a variety of styles from noir to horror to retro. Unusually, Publicis Mojo and The Sweet Shop were given a free rein in terms of creative content by Schweppes, as long as each film contains a ‘Schhh Moment’. Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever.

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Graphic Designer

International Institute for Applied Systems Analysis
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Integrated Designer

Centaur Media