Vignelli on new American Airlines: no sense of history

“Design cannot cover the mistakes of bad management, but styling can.” American Airlines has introduced a new brand identity and livery, replacing Massimo Vignelli’s classic created in 1967. We asked Vignelli for his opinion on the new look

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week