Viktoria Modesta fronts new Born Risky campaign for C4

As part of Channel 4’s ongoing Born Risky campaign, a new promo for singer Viktoria Modesta will be aired during the final of ITV’s The X Factor this Sunday. Aimed as a stylish antidote to the ideals of the modern pop world, Modesta’s prosthetic leg is a difference that C4 hopes will challenge viewer’s perceptions

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester