Vimeo looks back at the best videos of the year

The winners of 2021’s Vimeo Awards include high profile campaign films such as Nike’s You Can’t Stop Us, directed by Oscar Hudson, and not one but two spots from Kim Gehrig, for Apple and the New York Times

Vimeo has unveiled the winners of its annual awards programme, which comprises the cream of 2020’s online video content.

The video platform added nine new categories this year, with a list of nominees that spans advertising, animation, branded content, documentary, comedy, drama, live-streamed events, social content, and more.

The awards were judged by a number of high profile industry figures, including Pixar director Domee Shi; Amazon Original Movies development executive, Brandon Harris; Wieden + Kennedy social strategist, Marshall Roach and Rissa Papillion, creative producer and editor at Refinery29 and Unbothered.

Kim Gehrig was the big winner at this year’s (virtual) awards ceremony. The director took home the top prize in the Product Launch category with her stylish film for Apple’s Airpods Pro, as well as winning the Brand Vision category with Life Needs Truth, her powerful spot for the New York Times in which headlines from the paper come together to form a poetic rhythm.


CR favourite Oscar Hudson scooped the best commercial gong for You Can’t Stop Us, his split-screen spot for Nike that cleverly combines an array of archive footage to show the many ways that sport brings us together.

In the Videos for Good category, Jordan Manley’s Out on a Limb film for Arc’teryx, which documents one man’s search for a nimble, beautiful, and empowering prosthetic rock climbing foot, pipped Anna Ginsburg’s animated film for Breast Cancer Now to the top spot.

Meanwhile, Sam Gainsborough’s Facing It, a technically impressive film combining claymation and live action, was the overall winner in the Animation category; Curtis Essel’s love letter to Africans around the globe took home the Experimental prize and Sincerely, Erik, a tale of a lonely bookseller navigating the pandemic, won the newly added Quarantine Videos category.

See all of the winners of the Vimeo Awards 2021 here;