Vimeo is to introduce two new features that will enable filmmakers to make money from the site. A Tip Jar system for voluntary contributions launches today with a pay-per-view system to be rolled out soon
How the Vimeo Tip Jar feature will appear on the site
Vimeo says the new features “provide a clear path for video creators to build businesses around the films and videos they create”. “Empowering creators to make money from their videos is a logical next step for Vimeo as a service and an opportunity to expand the overall marketplace for creators and viewers,” Vimeo CEO Kerry Trainor said in a press statement. “Established creators and emerging talent alike can connect directly with their audiences without the need to conform to industry standards around video format, price or timing releases.”
Tip Jar will allow anyone to contribute voluntary payments from 99 cents upwards, before, during or after watching a video; Vimeo will pay 85 per cent of the gross revenue from these ‘tips’ to the creator of the film. Vimeo Plus or Pro members are able to start using the service from today.
The pay-per-view service will be trialled over the next few months on seven to 10 selected films. The full service, which will be available to Vimeo Pro subscribers only, will launch in the new year. The revenue split for pay-per-view between Vimeo and creators is still to be decided but creators will be able to fix their own prices.
“Creators have asked us for quite some time to help them monetise their work, but we think it needed an approach that put the controls back into the hands of the creators themselves,” said Dae Mellencamp, president of Vimeo. “We designed these tools to allow video creators to be as flexible as possible while providing the ability to financially succeed at various levels of viewership.”
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