Most of us will be guilty at some point in our lives of running down the street while singing the theme from Chariots of Fire. Usually beer will have been involved, so it seems appropriate that beer brand Skol has created this entertaining online ad, which invites you to remix said theme, while also interacting with six characters who are partying until daybreak.
The ad is the work of Vincent Morisset and his production company AATOAA, ad agency F/Nazca Saatchi & Saatchi and Google. Morisset is renowned for his interactive art projects, which include the beautiful Bla Bla and Way To Go. He also has the accolade of being the first person to create an interactive music video, for Arcade Fire’s Neon Bible.
This work is in the style of the Neon Bible video, with simple but charming effects taking place when you click on the characters and the scenes they are in – these include giving you the power to make them run, dance, or to set off fireworks in the night sky (my favourite). You also influence the music as you go about your clicky work. Finally, at the end, the characters you have clicked the most on receive Olympic style medals and gather together to watch the sun rise.
The game can be played on a phone, or online (Chrome or Firefox) by going to carruagensdefogo.com.br/.
Agency: F/Nazca Saatchi & Saatchi
CCO: Fabio Fernandes
Creative directors: Theo Rocha, Pedro Prado
Creatives: Adriana Leite, Isaac Serruya, Rafael Freire, Murilo Melo, Georgi Mitani
Google Zoo creative directors: Vinicius Malinoski, Maria Fernanda Cerávolo
Production company: AATOAA
Director and producer: Vincent Morisset
Lead creative developer: Édouard Lanctôt-Benoit
Art director: Dominic Turmel
DOP: John Londono
Interactive music: Philippe Lambert