BHF: HANDS-ONLY CPR – GREY LONDON
ootballer-turned-actor Vinnie Jones stars in this informative but entertaining viral ad for the British Heart Foundation. In the spot, Jones reprises his role as Big Chris from Guy Ritchie’s 1998 film Lock, Stock and Two Smoking Barrels and, aided by two, er, associates, demonstrates how to perform ‘hands-only’ CPR on an unconscious man whose presence (and reason for being unconscious in the first place) remains a mystery.
Jones offers sound, no nonsense and, crucially, memorable (if vaguely threatening) advice in the ad. “First off, call 999. Then, no kissing. You only kiss your missus on the lips. Push hard and fast about two times a second, like to the beat of Stayin’ Alive.” Curiously, the Bee Gees track Stayin’ Alive provides just the right beat for performing CPR.
Cue the pressing of the play button on a tape player by Jones’ two associates who then bop around to the music while Jones shows how hands-only CPR is done.