Virgin Trains Liverpool Wall – Elvis – 6.092

Virgin Trains Liverpool Wall

Creatives sitting in the building opposite the giant screen installed next to Liverpool Lime Street Station were able to programme messages and comments to appear on the screen.

Thus it appeared to be ‘talking’ to specific people walking or driving past, telling them about Virgin Trains’ quickest ever route from Liverpool to London. There was even a cursor arrow that could point at specific people leaving no doubt about who each message was aimed at.

 

Credits

John Treacy, Creative Director

Rick Kiesewetter, Copywriter

 

 

You can download the full version of the Creative Review Annual 2010 for the iPhone from the App Store.


 

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