Creatives sitting in the building opposite the giant screen installed next to Liverpool Lime Street Station were able to programme messages and comments to appear on the screen.
Thus it appeared to be ‘talking’ to specific people walking or driving past, telling them about Virgin Trains’ quickest ever route from Liverpool to London. There was even a cursor arrow that could point at specific people leaving no doubt about who each message was aimed at.
John Treacy, Creative Director
Rick Kiesewetter, Copywriter
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