Vitaminwater celebrates real ‘athletes’

If you’re feeling a little intimidated by the incredible sporting prowess that’s on show at the Olympics, this sweet little ad for Vitaminwater, which celebrates decidedly real athletes, might help redress the balance…

If you’re feeling a little intimidated by the incredible sporting prowess that’s on show at the Olympics, this sweet little ad for Vitaminwater, which celebrates decidedly real athletes, might help redress the balance…

The spot was created by Sid Lee Paris, and features regular people engaging in sport, who suddenly find their activities being followed by a live sports commentator, speaking French (presumably in a nod to London 2012) with a particularly strong English accent.

Credits:
Agency: Sid Lee Paris
Executive creative director: Sylvain Thirache
Creative directors: Celine and Clément Mornet-Landa
Director: Victor Dupuis

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

 

CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

Set in Stone: the Babson Boulders

Carved into giant granite boulders by unemployed stonecutters in the 1930s, the 23 inspirational messages of the Babson Boulders are a unique work of graphic design

Walsall by numbers

A 22 metre-long, hand-painted typographic mural in Walsall town centre combines wayfaring information and facts to tell the story of the West Midlands town in numbers

Diet Coke makes cropped logo packaging permanent

Yes, they did make the logo bigger. Last August we reported on limited edition Diet Coke packaging from Turner Duckworth featuring an enlarged, cropped version of the logo. Diet Coke is now to adopt the design permanently

London 2012: The logo

When the 2012 logo was unveiled, Adrian Shaughnessy was one of its many critics. But, having finally heard the reasoning behind it, he is coming round to its merits

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media