If you’re feeling a little intimidated by the incredible sporting prowess that’s on show at the Olympics, this sweet little ad for Vitaminwater, which celebrates decidedly real athletes, might help redress the balance…
The spot was created by Sid Lee Paris, and features regular people engaging in sport, who suddenly find their activities being followed by a live sports commentator, speaking French (presumably in a nod to London 2012) with a particularly strong English accent.
Agency: Sid Lee Paris
Executive creative director: Sylvain Thirache
Creative directors: Celine and Clément Mornet-Landa
Director: Victor Dupuis
CR for the iPad
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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.
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