Volvo LifePaint: awesome new product or PR stunt?

Car brand Volvo, and its ad agency Grey London, recently launched LifePaint, a reflective safety spray to be used by cyclists to make them more visible to cars at night. The product has received both cheers and critcism in the media and on blogs. Here, we talk to the creative director Hollie Newton about some of complaints, and also explore the complicated territory that emerges when ad agencies mix marketing with product design…

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London