VW ad aims to catch the fast-forwarders

DDB Brussels has attempted to tackle the growing TV advertising challenge of viewers’ fast-forwarding through ad breaks with its new commercial for Volkswagen. Described by the agency as a new format of advertising, the Volkswagen Beetle ‘Slowmercial’ doubles up as a quasi-print ad when fast-forwarded, and can thus be enjoyed – or at least taken in – at normal speed as well as high speed.

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