A new campaign for the Volkswagen Fox from AlmapBBDO Brazil conveys the small car’s latest interior features by turning it inside-out…
Alongside the poster, there’s a microsite, foxfromtheinside.com, that lets users turn the Fox inside-out and – for reasons probably known only to the agency – write their own ‘backwards’ messages on Twitter or Facebook. There’s also an accompanying online campaign, elements of which can be viewed at almpabbdo.com site.
It’s an interesting way of conveying the new interior details of VW’s Fox model, not usually a focus for a car ad, while alluding to the bigger-than-you-think reactions that they hope consumers will have when they take a peek inside.
From the foxfromtheinside.com microsite
Creative Director: Sérgio Mugnaini
Creatives: Fabio Benedetto, Luciana Haguiara
3D production company: Vetor Zero
Sound design: combustion
Tecnology: On Interactive