VW Fox from the inside-out

A new campaign for the Volkswagen Fox from AlmapBBDO Brazil conveys the small car’s latest interior features by turning it inside-out

A new campaign for the Volkswagen Fox from AlmapBBDO Brazil conveys the small car’s latest interior features by turning it inside-out…

Alongside the poster, there’s a microsite, foxfromtheinside.com, that lets users turn the Fox inside-out and – for reasons probably known only to the agency – write their own ‘backwards’ messages on Twitter or Facebook. There’s also an accompanying online campaign, elements of which can be viewed at almpabbdo.com site. 

It’s an interesting way of conveying the new interior details of VW’s Fox model, not usually a focus for a car ad, while alluding to the bigger-than-you-think reactions that they hope consumers will have when they take a peek inside.

From the foxfromtheinside.com microsite

Creative Director: Sérgio Mugnaini
Creatives: Fabio Benedetto, Luciana Haguiara
3D production company: Vetor Zero
Sound design: combustion
Tecnology: On Interactive

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000