VW: The Dog Strikes Back

Volkswagen is the latest brand to pre-release its Super Bowl commercial online. Clearly hoping to maximise on its success last year with its Star Wars-themed ad, for the 2012 game the brand has turned to a dog to provide the cutesy appeal that will get people sharing the spot…

Volkswagen is the latest brand to pre-release its Super Bowl commercial online. Clearly hoping to maximise on its success last year with its Star Wars-themed ad, for the 2012 game the brand has turned to a dog to provide the cutesy appeal that will get people sharing the spot…

The ad was trailed by an impressive Star Wars barkathon but actually, the link to Star Wars is really pretty tenuous this time, with Deutsch LA getting around this by creating a slightly strange ad-within-an-ad. It does feature an exceptionally cute dog though, so maybe that’s all that matters. The version below is an extended 75-second spot, a 60-second version will play out during the game.

Credits:
Agency: Deutsch LA
CCO: Mark Hunter
Group creative director: Michael Kadin, Matt Ian
Creatives: Brian Friedrich, Mark Peters
Production company: Park Pictures
Director: Lance Acord

 

 

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