Creating a new brand for Wales

Wales has seen a significant increase in overseas visitors since the launch of a new marketing campaign and national branding by Cardiff and Amsterdam agency Smörgåsbord. Creative director Dylan Griffith talks us through the challenges and steps involved in creating a brand identity for the country

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week