Creating a new brand for Wales
Wales has seen a significant increase in overseas visitors since the launch of a new marketing campaign and national branding by Cardiff and Amsterdam agency Smörgåsbord. Creative director Dylan Griffith talks us through the challenges and steps involved in creating a brand identity for the country
Join our community
This article is available only to subscribers. You can join here.
Subscribe here
CR's premium content is now only available to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries. If you are already a print subscriber, find out how to access online content here.
Password recovery
If your email address is registered we will send you an email to recover your password.
Having problems?
+44 (0)2072923703 or customerservices@creativereview.co.uk