Harvey Nichols is opening in Bristol – who better to advertise the new store than two of Bristol’s most famous sons, Wallace & Gromit?
The new poster campaign sees the characters (created by Bristol-based Aardman, of course) striking a pose with their usual attire swapped for more fashionable clobber. Wallace is seen above in a woollen Prince of Wales check grey two-piece suit by Paul Smith while Gromit wears a pair of Ray Ban wayfarer sunglasses and purple stripe silk scarf by Duchamp.
The campaign is created by DDB London with photography by Giles Revell.
See how the ads were made here