Wallace & Gromit’s Npower ad plus more nice work

Npower commercial, agency: Beattie McGuinness Bungay; Creative director: Bil Bungay; Copywriter: James Loxley; Production company: Aardman; director: Merlin Crossingham
It’s Friday, so it must be time for a round-up of great new advertising work, along with some other treats. First up is a new Npower ad from Beattie, McGuinness, Bungay. The ad stars Wallace & Gromit, fresh from their stint as fashionistas in a campaign for Harvey Nicks. Here the charming duo demonstrate the advantages of an energy efficient boiler.


Npower commercial, agency: Beattie McGuinness Bungay; Creative director: Bil Bungay; Copywriter: James Loxley; Production company: Aardman; director: Merlin Crossingham

It’s Friday, so it must be time for a round-up of great new advertising work, along with some other treats. First up is a new Npower ad from Beattie, McGuinness, Bungay. The ad stars Wallace & Gromit, fresh from their stint as fashionistas in a campaign for Harvey Nicks. Here the charming duo demonstrate the advantages of an energy efficient boiler.


Ray Ban Super Chameleon, agency: Cutwater, San Francisco
Next up is the latest spot in Ray Ban’s Never Hide campaign. The low-fi feel of the earlier spots continues in this viral ad, where a chameleon is tormented in the name of fashion.


Schweppes posters, agency: Mother London; illustrator: David Hopkins

Mother London has created this new poster campaign for Schweppes. Inspired by 18th century artist and satirist William Hogarth, a new ad will be released every two weeks until the end of the year, all of which will reference current affairs. Naturally then, the first ads in the series remark upon the current financial crisis.


8 Kilomètres, agency: Mother London

Also from Mother is this viral campaign for Stella, which sees Die Hard, 8 Mile and 24 reimagined as French cinema classics. Shown above is 8 Kilomètres, and the rest of the films can be viewed here.


Ikea PS, agency: Nordpol; production company: Parasol Island

Ad agency Nordpol in Hamburg has created this ethereal ad for Ikea.


Child Bereavement Charity posters, agency: BBH; creatives: Claudia Southgate, Verity Fenner

Bartle Bogle Hegarty created this poignant new poster campaign for The Child Bereavement Charity which aired to coincide with Mother’s Day in the UK.


Pictoplasma Conference opening animation, directed and designed by David O’Reilly

Moving away from advertising, here is David O’Reilly’s (a former CR Creative Future) beautiful opening animation for the recent Pictoplasma Conference in Berlin.


Vellum, Slices of a Virtual Sculpture by Robert Seidel

Finally, we end on an artwork by Robert Seidel, which is currently on show at the SKT Tower in Seoul. The beautiful “virtual sculpture” is shown across multiple LED screens within the space.

More from CR

Keira Knightley stars in Women’s Aid ad

Women’s Aid ad, agency: Grey London, production company: D.A.B. Hand Media, director: Joe Wright
Keira Knightley stars in this powerful new ad for Women’s Aid, which aims to raise awareness of domestic violence. The spot is directed by Atonement and Pride & Prejudice director, Joe Wright.

Pet Shop Boys say Yes to Farrow

Farrow resumes its longstanding relationship with the Pet Shop Boys with the sleeve for the duo’s latest album, Yes.

2012 Olympic Typeface To Be Announced

CR understands that, later today, the official typeface for the 2012 London Olympics will be announced. Among those being considered are a bespoke face, Gill Sans and Times, but the current favourite is thought to be Comic Sans.

The art of necessity

Starved of funds and resources in the 1930s, Spain’s printers found their own, ingenious way to respond to the avant-garde, write Mery Cuesta and Jordi Duró

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Graphic Designer

International Institute for Applied Systems Analysis
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Integrated Designer

Centaur Media