Sad news from Vienna. Professor Walter Lürzer, editor of advertising magazine Lürzer’s Archive, died yesterday in his hometown of Salzburg following a serious illness…
Lürzer established Lürzer’s Archive in 1984 as a magazine dedicated to covering creative work produced by the international advertising industry. Over the last few years, Lürzer gradually withdrew from day-to-day management of the company that publishes the magazine.
Michael Weinzettl (editor-in-chief), Sandra Lehnst (director of marketing and sales) and Christian Hrdlicka (managing editor) have been running the magazine for the last two years of his illness and, according to a statement issued earlier, “will continue to do so in the manner intended by Professor Lürzer”. Arrangements for his succession have apparently already been made.
Alongside his work with the magazine, while in Germany Lürzer was responsible for founding agencies TBWA, Frankfurt and Lürzer, Conrad, and was also group chairman and executive associate director of Lowe, Lürzer, Frankfurt and Düsseldorf. He also lectured beetween 1990 and 2010, teaching the Graphic Design and Advertising course at the University of Applied Art in Vienna.