Canadian agency Cossette has launched a series of Instagram accounts that when scrolled through in slideshow mode, simulate a clip from a classic silent film. It’s all in aid of the forthcoming Toronto Silent Film Festival…
While the festival itself presents an interesting mix of some of the world’s finest silent films paired with music, improvised and played live by range of musicians, it perhaps remains a tricky event to promote.
But Cossette have come up with something quite sweet which both reflects the subject of the week long event and utilises today’s smartphone technology.
To view the ‘trailers’, simply visit the accounts at @tsff_1, @tsff_2, and @tsff_3 on the Instagram mobile app, tap the slideshow viewing mode and scroll down rapidly to produce a short burst of early 20th-century filmmaking. If you click the links on a regular browser, the pictures can still be ‘animated’ by clicking right – but the effect is nowhere near as good, so here’s how it looks on an iPhone:
“Everyone knows that showing clips of a film can drum up interest,” says Cossette co-chief creative officer, Matt Litzinger. “We wanted to create a sort of ‘trailer’ of our own, and thought this new and unique use of Instagram could bring the films to life and draw attention to the festival.
“It feels appropriate to be using a technology like Instagram to promote the silent film technique, which in its day was every bit as ground-breaking and innovative as digital platforms are today.”
Co-chief creative officers: Matthew Litzinger, David Daga. Creative director: Matthew Litzinger, David Daga. Copywriter: Sebastian Lyman. Art Director: Pepe Bratanov. Account team: Jason Melhuish.
The Toronto Silent Film Festival runs from April 4-9. More details at ebk-ink.com/tsff/.
The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital
Buy your copy here.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.