Wayfinding at 33 Parkgate Road

An old Victorian dairy in Battersea at 33 Parkgate Road is currently home to a whisky distillery, a boxing gym, a slow food kitchen, an Arabic art gallery, a bar and, now, a bespoke way finding signage system courtesy of resident design studio, All Design…

An old Victorian dairy in Battersea at 33 Parkgate Road is currently home to a whisky distillery, a boxing gym, a slow food kitchen, an Arabic art gallery, a bar and, now, a bespoke wayfinding signage system courtesy of resident design studio, All Design

The signage has all been fashioned out of fibreglass with the exterior, bulb-shaped sign acting as a pointer towards the building’s entrance, as well as listing the businesses currently ensconced in the building. It’s back lit at night:

Inside the signage is more formal in appearance…

Shiny laser-cut acrylic all-caps typography sits in slight relief to the matt fibreglass signs, aiding legibility whilst lending the each sign an unexpectedly delicate sculptural feel.

And somehow the signs seem at home in the busy converted warehouse interior with its steel and brick surfaces and exposed pipes and ventilation shafts.

Creating a wayfinding system for an old converted warehouse full of different businesses might not be the most glamorous design job in the world, but this bespoke signage system is quietly rather pleasing.


CR in print
The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube’s design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston’s eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum’s new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground’s communications and advertising, past and present. Plus, we talk to London Transport Museum’s head of trading about TfL’s approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.

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Monddi Design Agency