“We all need to be comfortable not knowing the answers”: Stinkdigital’s James Britton on new tech trends and how brands should use them

There has been rapid development in technology of late: 3D printing, projection mapping, apps, virtual reality … the list can seem endless. Naturally brands want to get in on the new tech act, to show customers that they are up with the trends by being the first to use them. But is first always best? James Britton of Stinkdigital suggests not, and offers some advice to brands on how to handle tech trends in more interesting ways…

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