FC Magdeburg aren’t having much luck at the moment. Currently bottom of Germany’s Regionalliga Nord, they haven’t scored in five games. As a last resort their fans gave them some extra, highly visual, support during last Sunday’s match against BAK ’07…
Before the game Magdeburg fans were seen handing out giant brightly-coloured arrows to fellow supporters. As the match started it became clear that the green, yellow and orange cut-outs would be used, swarm-style, to help indicate to the Magdeburg players where the goal was. A kind of in-game, responsive wayfinding system as they no doubt didn’t call it.
According to 101greatgoals.com, a banner was also constructed bearing the humiliating legend “we will show you where the goal is”. To a not-particulary packed crowd of 2,793 the fans kept up the moving pointers, getting particularly animated around corners (see link below).
Sadly, the fans’ exemplary use of movable supergraphics wasn’t quite enough. Magdeburg did score a goal, but went down 2-1. An 89th-minute goal from BAK ’07 substitute, Cakmak.
Some great footage of a Magedeburg corner is here (embedding disabled) while fan, FCM4ever1965, also shot this sequence from further away.
CR in Print
Thanks for visiting the CR website, but if you are not also reading CR in print you’re missing out. Our April issue has a cover by Neville Brody and a fantastic ten-page feature on Fuse, Brody’s publication that did so much to foster typographic experimentation in the 90s and beyond. We also have features on charity advertising and new Pentagram partner Marina Willer. Rick Poynor reviews the Electric Information Age and Adrian Shaughnessy meets the CEO of controversial crowdsourcing site 99designs. All this plus the most beautiful train tickets you ever saw and a wonderful behind-the-scenes look at Thunderbirds in our Monograph supplement
The best way to make sure you receive CR in print every month is to subscribe – you will also save money and receive our award-winning Monograph booklet every month. You can do so here.